# Website Conversion Optimization & Free CRO Audit | Leakly > For SaaS, e-commerce and agency teams. Start with a free CRO audit: Leakly checks your website in a real browser, finds friction in your copy, forms and mobile journey, and shows what to fix first—with evidence. - Free audit: https://leakly.ai/analyze - Pricing: https://leakly.ai/pricing - Leak library: https://leakly.ai/library ## The research - **57%** of page-viewing time is spent above the fold. “Users spent about 57% of their page-viewing time above the fold.” — Nielsen Norman Group, *Scrolling and Attention*, eyetracking study, 2018 [3]. Checked by UX_FOLD_001 and CONTENT_VALUE_001. - **53%** of mobile visits are likely lost after 3 seconds. More than half of mobile site visits are abandoned when a page takes longer than 3 seconds to load. — Google, *mobile page speed research*, 2016 [2]. Checked by PERF_LCP_001 and PERF_TTFB_001. - **1 in 5** shoppers have abandoned a cart over a long checkout. Nearly one shopper in five has abandoned an order because the checkout was too long or too complicated. — Baymard Institute, *Cart Abandonment Rate Statistics* [1]. Checked by UX_FORM_001 and UX_STEP_001. ## Answers ### Which conversion rate optimization strategies should I start with? Start with one conversion optimization strategy tied to a measurable problem: clarify the offer, shorten a form or repair a broken next step. Useful conversion rate optimization techniques include improving CTA copy, answering objections near the decision and reducing unnecessary choices. These conversion rate optimization best practices are hypotheses to test against your visitors, not guaranteed wins. ### What is the role of conversion rate optimization in digital marketing? Acquisition brings visitors to a site; CRO helps them complete the next useful action. To increase website conversion, keep the landing-page promise consistent with the ad, email or search result that brought the visitor. Use website conversion analysis to identify friction, then measure whether the change helps the same audience reach its goal. ### How do mobile conversion optimization and conversion funnel optimization work together? Review the whole website conversion funnel on a phone, from the landing page to the form or checkout. Check whether the primary action is visible, controls are easy to tap, text is readable and overlays obstruct progress. Mobile conversion optimization addresses these device-specific problems; funnel optimization checks that each step leads clearly to the next. ### Which conversion optimization tools do I need? Use analytics to measure outcomes, a website audit to inspect friction, and an experimentation tool when you have enough traffic to test a change. Leakly is conversion rate optimization software for the audit and prioritization stage. It provides evidence and recommended fixes; it does not replace your analytics or prove that a proposed change will increase revenue. ### Does Leakly provide website conversion optimization services? Leakly provides self-serve audit software. Website conversion optimization services from an agency can also include customer research, design, implementation and experiment management. Teams can use Leakly to prioritize that work, including conversion optimization for an ecommerce website, then implement and measure changes with their own team or agency. ### Where can I find practical resources beyond a conversion rate optimization blog? Leakly's published rule library explains the checks behind its audits, and the sample audit shows how findings become recommendations. Use these alongside research and case studies to understand how to improve website conversion. The library is a reference for specific problems, rather than a blog publishing generic tips. ### What is conversion rate optimization (CRO)? Conversion rate optimization is the process of increasing the share of website visitors who complete a goal, such as buying, signing up or requesting a demo. It combines website analysis, customer research and testing. Leakly supports the audit stage by finding friction and recommending changes; analytics and experiments show whether those changes improve results. ### How do I calculate my website conversion rate? Divide the number of conversions by the number of visits in the same period, then multiply by 100. For example, 50 purchases from 2,000 visits is a 2.5% conversion rate. Keep the goal and denominator consistent: a session-based rate is different from a visitor-based rate. Leakly's Conversion Score is an audit score, not your measured conversion rate. ### How can I increase my ecommerce conversion rate? Ecommerce conversion rate optimization starts with the path from product page to checkout. Make product information, delivery costs and returns clear; keep the purchase action visible on mobile; and remove unnecessary form fields. Use analytics to find where shoppers leave, audit those pages, then test your changes. Leakly can inspect public pages it can reach; private or payment-only steps may require a separate review. ### What is a good website conversion rate? There is no single target that fits every website. A purchase, free signup and sales enquiry involve different commitments, and traffic quality, device and price affect the rate. Use your own baseline for a defined goal and compare similar traffic over time. Avoid treating an industry average or an audit score as a guaranteed business result. ### What is a conversion leak? A conversion leak is a specific problem on a website that makes visitors leave before signing up, booking or buying. Examples are a headline that never names the outcome, a checkout that asks for too much, or a page that loads too slowly on mobile. Each leak is a place where intent existed and was lost. ### What does a Leakly conversion audit do? A Leakly audit opens a website in a real browser, on desktop and mobile, and follows the path a visitor takes toward the conversion goal. It checks every page on that path against 32 published leak rules and returns a ranked list of leaks, each with its evidence and a recommended fix. ### How does Leakly prove a leak is real? Every finding carries evidence the engine can show: an annotated screenshot, copy quoted verbatim from the page, or a measurement with the threshold it crossed. A finding whose quote cannot be found on the captured page, or whose element cannot be located, is discarded rather than softened. ### What is the Conversion Score? The Conversion Score is a 0–100 measure of how well a site's conversion path performs against Leakly's rules. It is computed from the findings, not generated by a language model, using a defined scoring method. Findings can vary when page content or crawl coverage changes. Categories that could not be assessed are excluded, never counted as perfect. ### How is Leakly different from analytics or heatmaps? Analytics tools and heatmaps show where visitors drop off. Leakly identifies potential reasons by inspecting the page itself: the copy, the layout, the forms and the load time. The two work together: a supported analytics connection can add measured traffic and funnel context where data is available. ### What does Leakly need to run an audit? Only a public URL and a conversion goal, such as signup, purchase or demo booking. Leakly needs no tracking snippet, no tag and no access to the site's code. A full audit takes a few minutes and the free plan covers up to 5 pages. ## What an audit covers 32 rules across 6 categories. Each rule has a permanent ID, a severity and the evidence it needs before it can report anything. ### Content - Value proposition does not name the outcome - Call to action does not say what happens next - Pricing is not comparable - Objections are never answered ### UX - Something covers the conversion action - No action visible without scrolling - The form asks for more than it needs - Controls too small to tap on mobile ### UI - The primary action does not look primary - Competing actions dilute the path - Hard to find the action on mobile - Text fails contrast minimums ### Funnel - The conversion path hits an error - The goal cannot be reached from the entry - A page with nowhere to convert - The destination breaks the link's promise ### Trust - No reassurance at payment - The commitment is not stated - No proof anyone else has done this - No identifiable company behind the site ### Performance - Main content takes too long to show - Scripts fail on the conversion path - The layout moves while loading - The server is slow to respond ## Sources 1. Baymard Institute, “Cart Abandonment Rate Statistics”, checkout usability benchmark. https://baymard.com/lists/cart-abandonment-rate 2. Google / Think with Google, mobile page speed research, 2016. https://www.thinkwithgoogle.com/ 3. Nielsen Norman Group, “Scrolling and Attention”, 2018 eyetracking study. https://www.nngroup.com/articles/scrolling-and-attention/ --- Source: https://leakly.ai