Improve your website’s conversion rate.

Start with one conversion optimization strategy tied to a measurable problem: clarify the offer, shorten a form or repair a broken next step. Useful conversion rate optimization techniques include improving CTA copy, answering objections near the decision and reducing unnecessary choices. These conversion rate optimization best practices are hypotheses to test against your visitors, not guaranteed wins.

Acquisition brings visitors to a site; CRO helps them complete the next useful action. To increase website conversion, keep the landing-page promise consistent with the ad, email or search result that brought the visitor. Use website conversion analysis to identify friction, then measure whether the change helps the same audience reach its goal.

Review the whole website conversion funnel on a phone, from the landing page to the form or checkout. Check whether the primary action is visible, controls are easy to tap, text is readable and overlays obstruct progress. Mobile conversion optimization addresses these device-specific problems; funnel optimization checks that each step leads clearly to the next.

Use analytics to measure outcomes, a website audit to inspect friction, and an experimentation tool when you have enough traffic to test a change. Leakly is conversion rate optimization software for the audit and prioritization stage. It provides evidence and recommended fixes; it does not replace your analytics or prove that a proposed change will increase revenue.

Leakly provides self-serve audit software. Website conversion optimization services from an agency can also include customer research, design, implementation and experiment management. Teams can use Leakly to prioritize that work, including conversion optimization for an ecommerce website, then implement and measure changes with their own team or agency.

Leakly's published rule library explains the checks behind its audits, and the sample audit shows how findings become recommendations. Use these alongside research and case studies to understand how to improve website conversion. The library is a reference for specific problems, rather than a blog publishing generic tips.

Conversion rate optimization is the process of increasing the share of website visitors who complete a goal, such as buying, signing up or requesting a demo. It combines website analysis, customer research and testing. Leakly supports the audit stage by finding friction and recommending changes; analytics and experiments show whether those changes improve results.

Divide the number of conversions by the number of visits in the same period, then multiply by 100. For example, 50 purchases from 2,000 visits is a 2.5% conversion rate. Keep the goal and denominator consistent: a session-based rate is different from a visitor-based rate. Leakly's Conversion Score is an audit score, not your measured conversion rate.

Ecommerce conversion rate optimization starts with the path from product page to checkout. Make product information, delivery costs and returns clear; keep the purchase action visible on mobile; and remove unnecessary form fields. Use analytics to find where shoppers leave, audit those pages, then test your changes. Leakly can inspect public pages it can reach; private or payment-only steps may require a separate review.

There is no single target that fits every website. A purchase, free signup and sales enquiry involve different commitments, and traffic quality, device and price affect the rate. Use your own baseline for a defined goal and compare similar traffic over time. Avoid treating an industry average or an audit score as a guaranteed business result.

A conversion leak is a specific problem on a website that makes visitors leave before signing up, booking or buying. Examples are a headline that never names the outcome, a checkout that asks for too much, or a page that loads too slowly on mobile. Each leak is a place where intent existed and was lost.

A Leakly audit opens a website in a real browser, on desktop and mobile, and follows the path a visitor takes toward the conversion goal. It checks every page on that path against 32 published leak rules and returns a ranked list of leaks, each with its evidence and a recommended fix.

Every finding carries evidence the engine can show: an annotated screenshot, copy quoted verbatim from the page, or a measurement with the threshold it crossed. A finding whose quote cannot be found on the captured page, or whose element cannot be located, is discarded rather than softened.

The Conversion Score is a 0–100 measure of how well a site's conversion path performs against Leakly's rules. It is computed from the findings, not generated by a language model, using a defined scoring method. Findings can vary when page content or crawl coverage changes. Categories that could not be assessed are excluded, never counted as perfect.

Analytics tools and heatmaps show where visitors drop off. Leakly identifies potential reasons by inspecting the page itself: the copy, the layout, the forms and the load time. The two work together: a supported analytics connection can add measured traffic and funnel context where data is available.

Only a public URL and a conversion goal, such as signup, purchase or demo booking. Leakly needs no tracking snippet, no tag and no access to the site's code. A full audit takes a few minutes and the free plan covers up to 5 pages.