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Sample audit · northwind.io

Visitors get what Northwind sells. Pricing is where they leave.

An example Leakly report on a fictional B2B SaaS. 5 pages, desktop and mobile, 17 leaks, each one pinned to the page with its proof.

Run it on your siteHow scoring works
Conversion Score5 of 6 categories

0/100

050100Today 5471 after 3 fixes

The three critical leaks carry 61% of the impact. All three are copy changes.

The page, annotated

Every leak is pinned where it happens. Pick a marker to see the proof Leakly found and the change that closes it.

northwind.ioDesktop · 1440 px
NorthwindProductPricingSign in

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Critical·Content·/ · hero

Value proposition does not name the outcome

Evidence

h1: “The all-in-one platform for modern teams”

The headline names no outcome and no audience, and the subline repeats it. Visitors cannot tell what Northwind does before they scroll.

Fix

Close your month in 2 days, not 7. Northwind reconciles every account for you.

Impact88

Where the score goes

Funnel and copy pull the score down. Trust could not be assessed on this run, so it is left out instead of counted as perfect.

Content

48

UX

61

UI

72

Funnel

39

Trust

Not assessed

Performance

66

Drop-off

59% of visitors never get past pricing. The leaks sit on the steps where people leave, so you know which page to open first.

3No reassurance at payment−59 pts+Signup asks 9 fields−29 pts

100%

Landing

41%

Pricing

12%

Signup

6%

Activated

Full report

12 more leaks in the full report. With every screenshot, quote and suggested fix, ready to send to your team.

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Revenue opportunity

What these leaks could be worth. Enter your numbers. Connect analytics later to measure it instead.

Estimated, per month

$6,912

$4,147 to $9,677 · assumes a 12% relative uplift

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