Find the friction in your ecommerce conversion funnel.
A store audit should give you specific work to do. Review the conversion blockers Leakly can observe, then validate their business impact with your purchase data.
Product-page clarity
Make the product, its value and the next action easy to understand. Inspect copy, CTA visibility and competing elements that can distract shoppers from choosing a product.
Trust before commitment
Review whether public pages answer questions about delivery, returns and payment before asking shoppers to commit. Missing reassurance is a hypothesis to investigate, not a measured lost sale.
Mobile shopping friction
Inspect the storefront on a phone-sized viewport. Look for hard-to-tap controls, unreadable text and overlays that cover the purchase action.
The path toward checkout
Follow reachable public pages toward the purchase goal. Identify broken links, unclear next steps and dead ends. Session-dependent carts and protected checkout steps need separate validation.
Load and layout problems
Check for slow main content, layout shifts and browser errors on the pages the audit reaches. Prioritize issues that obstruct a shopper's next step.
Evidence your team can use
Review findings with screenshots, page quotes or measurements and a recommended fix. Rank work by impact, confidence and effort, then re-audit after implementation.
How to improve your ecommerce conversion rate.
Start with the purchase journey
Submit your store URL and choose the purchase goal. Review which public pages were reached and where coverage is limited before interpreting the report.
Ship a focused set of fixes
Inspect the screenshot or measurement behind each finding. Fix broken paths first, then prioritize copy, trust and mobile usability changes that support a clear hypothesis.
Measure the outcome
Re-audit to check implementation. Compare purchase conversion rate and revenue per session for similar traffic, or run an A/B test. Keep seasonal and campaign changes in mind.
For a deeper manual checkout review, Baymard’s checkout usability research covers issues such as guest checkout visibility and error recovery. These are review topics, not a claim that every checkout state is covered by Leakly.
Start with your storefront. Keep your existing tools.
Use Leakly for Shopify conversion rate optimization or submit a public WooCommerce or custom-store URL. Start without adding a tracking snippet. Public-page access determines audit coverage; platform analytics and revenue connections are configured separately.
See how evidence is presented in the sample CRO audit report—a fictional SaaS example of the format—or explore the published conversion checks. Compare plans and audit limits for ongoing store reviews.
Ecommerce conversion optimization questions
What is ecommerce conversion rate optimization?
Ecommerce conversion rate optimization is the process of helping more store visitors complete a purchase. It combines product-page analysis, customer research, funnel measurement and testing. Leakly supports the audit stage by identifying observable friction and prioritizing fixes.
How can I increase my ecommerce conversion rate?
Start with a defined purchase goal and baseline. Review the pages where shoppers hesitate, clarify product information, make costs and returns easier to find, and remove unnecessary friction on mobile. Fix broken paths first, then test your changes using comparable traffic. No single tactic guarantees a conversion lift.
Can I use Leakly for Shopify conversion rate optimization?
Yes, you can start an audit from a public Shopify storefront URL without installing a tracking script. Crawl coverage depends on which pages the browser can reach. A supported Shopify data connection is a separate setup; it is not required to start the public-page audit.
Does Leakly work with WooCommerce or custom ecommerce sites?
The audit opens public web pages in a browser, so you can submit a public WooCommerce or custom storefront URL. It does not require a platform plugin to start. Password protection, bot restrictions and session-dependent pages can limit coverage; a public-page audit does not imply a native data connector for every platform.
Will the audit test my entire checkout or place an order?
Do not treat a public-page audit as a complete checkout test. It can only assess pages and states the crawl reaches. Account-only steps, cart-dependent screens and payment flows may not be covered. Review those separately and use your store's analytics to measure checkout completion.
How do I measure whether conversion optimization worked?
Compare completed purchases divided by sessions over a consistent period, and segment by device and traffic source. Also inspect revenue per session, average order value and checkout completion. Use a controlled experiment where traffic allows it. Leakly's Conversion Score measures audit findings; it is not your purchase conversion rate.
Can I start with a free ecommerce CRO audit?
Yes. Enter your public store URL and choose your conversion goal to start with the free audit. Check the pricing page for current page limits, audit credits and which reporting features are included before choosing an ongoing plan.
See what could be stopping your shoppers.
Start with a free audit of your public storefront. Get evidence, recommended fixes and a clearer next step.
Audit my store, freeManaging several stores? Explore Enterprise or talk to the team.