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Leak library

32 conversion leaks, documented.

The rules Leakly checks on every audit. Each one has a stable ID, the proof it requires and the fix that closes it.

32

rules

6

critical

11

high

15

medium

FUNNEL_BROKEN_001CriticalThe conversion path hits an errorFunnelImpact 95Effort medium FUNNEL_ENTRY_001CriticalThe conversion page cannot be reached from the entry pageFunnelImpact 92Effort low UX_OBSTRUCT_001CriticalSomething is covering the conversion actionUXImpact 90Effort low CONTENT_VALUE_001CriticalValue proposition does not name the outcomeContentImpact 88Effort low TRUST_PAYMENT_001CriticalNo reassurance at the point of paymentTrustImpact 88Effort low FUNNEL_PATH_001CriticalThe path reaches a page with nowhere to convertFunnelImpact 86Effort low FUNNEL_PROMISE_001HighThe destination does not keep the promise of the linkFunnelImpact 82Effort medium UX_FORM_001HighThe conversion form asks for more than it needsUXImpact 80Effort low PERF_ERROR_001HighScripts are failing on the conversion pathPerformanceImpact 78Effort medium UI_CTA_001HighThe primary conversion action does not look primaryUIImpact 78Effort low PERF_LCP_001HighThe conversion page takes too long to show its main contentPerformanceImpact 76Effort medium UX_FOLD_001HighNo conversion action is visible without scrollingUXImpact 76Effort low CONTENT_PRICING_001HighPricing is not comparable at the point of decisionContentImpact 74Effort medium TRUST_RISK_001HighThe commitment being asked for is not statedTrustImpact 74Effort low CONTENT_CTA_001HighPrimary call to action does not say what happens nextContentImpact 72Effort low TRUST_SOCIAL_001HighNo proof that anyone else has done thisTrustImpact 72Effort medium UI_MOBILE_001HighThe conversion action is hard to find on mobileUIImpact 70Effort low FUNNEL_EXIT_001MediumThe conversion page leaks attention to other destinationsFunnelImpact 66Effort low UI_HIERARCHY_001MediumCompeting actions dilute the conversion pathUIImpact 64Effort low UX_STEP_001MediumThe path to conversion takes more steps than it needsUXImpact 62Effort medium CONTENT_OBJECTION_001MediumA predictable objection is left unanswered before the conversion stepContentImpact 60Effort medium CONTENT_AUDIENCE_001MediumThe page never says who it is forContentImpact 58Effort low PERF_LAYOUT_001MediumThe layout moves while the page is loadingPerformanceImpact 58Effort medium TRUST_PROOF_002MediumProof arrives after the decision has been madeTrustImpact 58Effort low TRUST_IDENTITY_001MediumThere is no identifiable company behind the siteTrustImpact 56Effort low CONTENT_BENEFIT_001MediumFeatures are listed without the outcome they produceContentImpact 54Effort medium PERF_WEIGHT_001MediumThe page is heavy enough to delay the offerPerformanceImpact 52Effort medium UX_MOBILE_001MediumConversion controls are too small to tap reliablyUXImpact 52Effort low UX_MOBILE_002MediumThe page scrolls sideways on mobileUXImpact 50Effort low PERF_TTFB_001MediumThe server is slow to respondPerformanceImpact 48Effort high UX_FORM_002MediumForm fields are unlabelledUXImpact 48Effort low UI_CONTRAST_001MediumConversion text does not meet contrast minimumsUIImpact 46Effort low

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