FIG 0.1
Findings, not opinions.
Each page is captured as a screenshot, its markup, its copy and its metrics. Only findings that cite one of them are scored.
The pipeline
Six steps, in the same order, on every run. That is why an unchanged site gets the same score twice, and why a fix shows up the next time you run it.
Discover
Find the pages that matter for your goal: entry, pricing, signup, checkout.
sitemap + links · 5 pages
Crawl
Load each page in a real browser, on desktop and on a mid-range phone.
1440 px · 390 px
Understand
Classify every page and its role in the decision the visitor is making.
pricing · role: compare
Detect
Run 32 published rules across copy, UX, UI, funnel, trust and performance.
41 candidates
Validate
Check every quote and element against the page. No proof, no finding.
24 rejected or merged
Report
Compute the score, rank by impact and pin each leak on the screenshot.
17 findings · score 54
Methodology
How the Conversion Score is computed. No language model decides your number. It is calculated from the findings, the same way every time.
FIG 0.2
Fixed weights.
Severity, confidence and reach set each leak's weight. The weights never change between runs, so the score only moves when your site does.
FIG 0.3
Excluded, never assumed.
If a page times out or a category can't be checked, it is left out of the score and listed, instead of being counted as perfect.
Guardrails
What Leakly never does. The rules that keep the report worth trusting.
- No finding without evidence it can show
- No score from a language model: it is computed
- No category scored 100 when it could not be assessed
- No real-behaviour claims until analytics is connected
FAQ
Questions, answered. How the pipeline behaves when things go wrong.
Why do two audits give the same score?
The score is calculated from the findings with fixed weights, so an unchanged site returns the same number.
How long does an audit take?
About a minute for the first results. Larger sites keep crawling in the background while you read.
What happens if a page times out?
It costs that page, not the run. The page is listed as not analysed, with the reason.
What does “not assessed” mean?
A category could not be evaluated in this run. It is excluded from the score instead of counted as perfect.
Does Leakly need access to my site?
No. It reads public pages the way a visitor does. Nothing to install, no login needed.