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Conversion, growth and AI search.

Conversion, growth and AI search, explained with sources: what changed, what it means for your website, and what to fix first.

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Browse by topic. Every post cites its sources and ends with what to do first.

A large red cube sitting alone on a vast grey concrete surface, surrounded by tiny distant white pebbles under harsh lighting.

Blog · Landing pages · 9 min read

Why Your Primary Button Doesn't Look Important Enough

Fix the UI hierarchy leak that hides your primary button in 58% of landing pages.Oct 31, 2026

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