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TRUST_IDENTITY_001● MediumTrust

There is no identifiable company behind the site

By Leakly · Published · Updated

01The problem

No contact route, legal entity or physical presence is reachable from the conversion path.

Anonymity is the cheapest signal of a site not worth trusting. For a first-time visitor, being unable to find who they are dealing with ends the evaluation.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

03Proof required

  • Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Make it clear who is behind the site.

  1. Add a reachable contact route and a legal page to the footer.
  2. Name the company and where it operates from.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.

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No reassurance at the point of paymentTRUST_PAYMENT_001The commitment being asked for is not statedTRUST_RISK_001No proof that anyone else has done thisTRUST_SOCIAL_001
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