No proof that anyone else has done this

01The problem

The path to the conversion carries no customer evidence — no names, numbers, quotes or logos.

Visitors look for confirmation that the decision is a normal one to make. Without it, the safe choice is to postpone, and postponement is the dominant failure mode.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

The page's own copy, read against the goal — every claim must quote text that resolves in the capture. Confidence ceiling for this detector family: 80%.

03Proof required

• Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Put customer evidence on the path to the conversion.

1. Add a named customer, a number, or a specific result — not a generic badge.
2. Place it beside the action, where the hesitation happens.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.