Proof arrives after the decision has been made

01The problem

Trust content exists on the site but appears only after the conversion step.

Reassurance placed after the commitment does no work. It has to be present where the hesitation happens, not where the confirmation does.

02How Leakly detects it

A relation between pages on the path: a link that doesn't exist, a promise the next page doesn't keep. Confidence ceiling for this detector family: 90%.

03Proof required

• Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Move the proof to where the decision is made.

1. Bring one strong piece of the existing proof onto the conversion page.
2. Choose the one that answers the objection at that step, not the most flattering one.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.