The primary conversion action does not look primary

01The problem

The main conversion control carries no more visual weight than the actions around it.

Visitors scan for the obvious next step rather than reading to find it. When nothing stands out, attention spreads across every option and the conversion path loses it.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

A region of the capture, annotated, with the element it points to resolved in the page. Confidence ceiling for this detector family: 78%.

03Proof required

• Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Make the conversion action visually dominant.

1. Give it more weight than anything near it: size, fill, contrast.
2. Demote the competing action to a quieter style.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.