Competing actions dilute the conversion path

01The problem

The first screen offers several equally weighted actions, none of which is clearly the one to take.

Every additional prominent choice slows the decision. A page with one obvious action and quiet alternatives converts better than one that presents them as equals.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

A region of the capture, annotated, with the element it points to resolved in the page. Confidence ceiling for this detector family: 78%.

03Proof required

• Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Reduce the first screen to one obvious action.

1. Keep one primary action and restyle the rest as secondary.
2. Move the actions that serve existing customers out of the first screen.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.