The page never says who it is for

01The problem

No copy above the fold identifies the intended customer, role or company type.

When a visitor cannot self-identify, they cannot tell whether the product solves their problem. Naming the audience is the cheapest qualification step a page can make.

02How Leakly detects it

The page's own copy, read against the goal — every claim must quote text that resolves in the capture. Confidence ceiling for this detector family: 80%.

03Proof required

• A verbatim quote that must be found again in the captured page.

Without it, the finding is not reported.

04How to fix it

Say who the product is for in the first screen.

1. Add the role, team or company type to the headline or the line beneath it.
2. Replace generic qualifiers like "modern teams" with the segment you actually sell to.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.