Value proposition does not name the outcome

01The problem

The primary headline states a category or a feature set, but never the result the visitor gets.

Visitors decide whether a page is for them in the first seconds. A headline that names the product category instead of the outcome forces them to keep reading to find out, and most leave before they do.

02How Leakly detects it

The page's own copy, read against the goal — every claim must quote text that resolves in the capture. Confidence ceiling for this detector family: 80%.

03Proof required

• A verbatim quote that must be found again in the captured page.

Without it, the finding is not reported.

04How to fix it

Rewrite the headline so it names the outcome and who gets it.

1. State the result the visitor ends up with, not the category the product belongs to.
2. Name the customer in the same sentence or the one below it.
3. Move any proof of that result within the first screen.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.