Pricing is not comparable at the point of decision

01The problem

Plans are presented without the information needed to tell them apart, or the price is absent where the choice is made.

A visitor who cannot tell which plan is theirs does not pick the safe one — they leave to think about it. Comparability is what converts a pricing page.

02How Leakly detects it

The page's own copy, read against the goal — every claim must quote text that resolves in the capture. Confidence ceiling for this detector family: 80%.

03Proof required

• A verbatim quote that must be found again in the captured page.

Without it, the finding is not reported.

04How to fix it

Make the plans comparable without leaving the page.

1. Show what changes between tiers on one axis the visitor cares about.
2. Name who each plan is for, so the choice is recognition rather than analysis.
3. If a price is not shown, say plainly why and what happens next.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.