FUNNEL_BROKEN_001● CriticalFunnel
The conversion path hits an error
By Leakly · Published · Updated
01The problem
A page or request on the path to the conversion failed to load correctly.
Errors on the conversion path are unrecoverable losses. Unlike friction, they cannot be pushed through by a motivated visitor.
02How Leakly detects it
A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.
03Proof required
- Elements located in the rendered page, with their position and size.
- A measured number, with its unit and the threshold it crosses.
Without it, the finding is not reported.
04How to fix it
Fix the failing step.
- Resolve the error the page returns before anything else in this report.
- Re-run the audit afterwards: a failing page hides everything behind it.
Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.