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FUNNEL_BROKEN_001● CriticalFunnel

The conversion path hits an error

By Leakly · Published · Updated

01The problem

A page or request on the path to the conversion failed to load correctly.

Errors on the conversion path are unrecoverable losses. Unlike friction, they cannot be pushed through by a motivated visitor.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

03Proof required

  • Elements located in the rendered page, with their position and size.
  • A measured number, with its unit and the threshold it crosses.

Without it, the finding is not reported.

04How to fix it

Fix the failing step.

  1. Resolve the error the page returns before anything else in this report.
  2. Re-run the audit afterwards: a failing page hides everything behind it.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.

Related leaks

The conversion page cannot be reached from the entry pageFUNNEL_ENTRY_001The path reaches a page with nowhere to convertFUNNEL_PATH_001The destination does not keep the promise of the linkFUNNEL_PROMISE_001
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