The destination does not keep the promise of the link

01The problem

A call to action promises one thing and the page it opens offers another.

A broken promise costs more than a weak one. The visitor who clicked was the one most ready to convert, and the mismatch reads as bait.

02How Leakly detects it

A relation between pages on the path: a link that doesn't exist, a promise the next page doesn't keep. Confidence ceiling for this detector family: 90%.

03Proof required

• A verbatim quote that must be found again in the captured page.

Without it, the finding is not reported.

04How to fix it

Make the destination deliver what the link promised.

1. Either point the action at the page that fulfils it, or change the wording to match what the destination offers.
2. Carry the promise through in the destination's own headline.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.