FUNNEL_PATH_001● CriticalFunnel
The path reaches a page with nowhere to convert
By Leakly · Published · Updated
01The problem
A page on the conversion path offers no onward action toward the goal.
A visitor who arrives ready to act and finds no way forward does not go looking. The interest generated by everything upstream is spent here.
02How Leakly detects it
A relation between pages on the path: a link that doesn't exist, a promise the next page doesn't keep. Confidence ceiling for this detector family: 90%.
03Proof required
- Elements located in the rendered page, with their position and size.
Without it, the finding is not reported.
04How to fix it
Give this step somewhere to go.
- Add the next action toward the conversion to this page.
- Match its wording to the promise that brought the visitor here.
Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.