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Leak library

FUNNEL_PATH_001● CriticalFunnel

The path reaches a page with nowhere to convert

By Leakly · Published · Updated

01The problem

A page on the conversion path offers no onward action toward the goal.

A visitor who arrives ready to act and finds no way forward does not go looking. The interest generated by everything upstream is spent here.

02How Leakly detects it

A relation between pages on the path: a link that doesn't exist, a promise the next page doesn't keep. Confidence ceiling for this detector family: 90%.

03Proof required

  • Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Give this step somewhere to go.

  1. Add the next action toward the conversion to this page.
  2. Match its wording to the promise that brought the visitor here.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.

Related leaks

The conversion path hits an errorFUNNEL_BROKEN_001The conversion page cannot be reached from the entry pageFUNNEL_ENTRY_001The destination does not keep the promise of the linkFUNNEL_PROMISE_001
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