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FUNNEL_EXIT_001● MediumFunnel

The conversion page leaks attention to other destinations

By Leakly · Published · Updated

01The problem

The final step offers many ways out and only one way forward.

Once a visitor is at the conversion step, every other link is a competitor to it. Checkout and signup pages convert better with the navigation removed.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

03Proof required

  • Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Remove the ways out of the final step.

  1. Strip the navigation and footer links from the conversion page.
  2. Keep only what supports completing the step: support, security, and going back.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.

Related leaks

The conversion path hits an errorFUNNEL_BROKEN_001The conversion page cannot be reached from the entry pageFUNNEL_ENTRY_001The path reaches a page with nowhere to convertFUNNEL_PATH_001
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