FUNNEL_EXIT_001● MediumFunnel
The conversion page leaks attention to other destinations
By Leakly · Published · Updated
01The problem
The final step offers many ways out and only one way forward.
Once a visitor is at the conversion step, every other link is a competitor to it. Checkout and signup pages convert better with the navigation removed.
02How Leakly detects it
A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.
03Proof required
- Elements located in the rendered page, with their position and size.
Without it, the finding is not reported.
04How to fix it
Remove the ways out of the final step.
- Strip the navigation and footer links from the conversion page.
- Keep only what supports completing the step: support, security, and going back.
Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.