UX_FOLD_001● HighUX
No conversion action is visible without scrolling
By Leakly · Published · Updated
01The problem
The first screen contains no path to the conversion — the visitor must scroll to find one.
A large share of visitors never scroll. If the first screen makes no offer, those visitors leave having seen nothing to act on.
02How Leakly detects it
A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.
03Proof required
- Elements located in the rendered page, with their position and size.
Without it, the finding is not reported.
04How to fix it
Put an action toward the conversion on the first screen.
- Add the primary action above the fold on both desktop and mobile.
- Keep a persistent way to reach it as the visitor scrolls.
Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.