The conversion form asks for more than it needs

01The problem

The form on the conversion page requires a number of fields well above what the step actually needs.

Every required field is a chance to abandon. Fields that could be asked after the account exists cost conversions before it does.

02How Leakly detects it

A structural fact counted in the rendered page, or a measurement against a threshold. Confidence ceiling for this detector family: 96%.

03Proof required

• Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Ask for less before the account exists.

1. Keep only the fields you cannot create the account without.
2. Move the rest into onboarding, where the visitor is already committed.
3. Offer single sign-on so most visitors never fill the form at all.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.