The path to conversion takes more steps than it needs

01The problem

Reaching the conversion requires passing through pages that add no decision the visitor has to make.

Each intermediate page is another opportunity to leave. Steps that do not help the visitor decide only cost conversions.

02How Leakly detects it

A relation between pages on the path: a link that doesn't exist, a promise the next page doesn't keep. Confidence ceiling for this detector family: 90%.

03Proof required

• Elements located in the rendered page, with their position and size.

Without it, the finding is not reported.

04How to fix it

Promote the short route you already have.

1. Point the primary action at the conversion page directly.
2. Keep the longer route available for visitors who want to read more first.

Each audit that finds this leak includes the exact element, a suggested change and, for copy, a rewrite you can paste.